Tuesday, April 6, 2010
Art in Todays World
Jen Bekman truly loves art and the idea of sharing art. She opened her small gallery on the Lower East Side in 2003 with the mission of supporting emerging artists and collectors. She took this idea one step further with 20x200 making the art available for everyone. She came up with a formula: (limited editions x low prices) + the internet = art for everyone. I feel that this formula is perfect for the world that we live in today. The 20x200 website introduces at least two new editions a week, one photo and one on paper. The smallest size costs $20 and there are 200 copies. The larger the piece of art, the more money it cost because there are less editions available. Every print is assigned a numbered certificate of authenticity that is signed by the artist along with the artist’s bio and instructions on how to care for the art.
I found the website very user friendly with a lot of information on the history of the website as well as the different artists and artwork. After going through the site I would choose to buy ‘Try Letting Go’, by Sean Greene. When I am shopping or looking at art, what I see first is usually what I end up buying. In this case, when I first went to the website this art was the first art displayed on the website because it is the newest. After browsing through the rest of the art I still liked this piece the best. The colors and use of shapes and lighting were magnificent. I liked Sean’s description of the piece how ‘bands of colored light are paths, traces of motion that lead the eye through a space and around a surface’. He said how his involvement in skateboarding influenced his art He related the canvas to the street or bowl and the forms or curves are the ways through the space. His art was very insightful and also very appealing. The art caught my eye as soon as I saw it which is the main reason why I would buy the art.
When I went to buy the art I realized that you could use a gift-certificate. I feel that this would make a great gift for a friend or family member because it allows them to choose a unique piece of art that they like and is something different. Overall, I feel that this website allows unknown artists to show their work and become available on the art market. It was a smart idea to use the internet, something that everyone is very familiar with and easily accessible. Art is something that should be shared with everyone and this website allows others to enjoy art.
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